Nike Assist Touchscreen
Client: Nike
Role: UI
Other Teammates: UX designer, ACD
As Nike moved to a mobile POS system (also designed by R/GA), they wanted to further push the self-exploratory retail experience. As the sole UI designer, I worked closely with our UX designer and Nike developers to create an interactive, in-store, self-driven shopping experience.
The touchscreen acts as a middle point between online and in-store shopping and offers customers the chance to view and shop all inventory in one transaction.
Product Display Page; inspired by Nike.com, but designed for brick-and-mortar touchscreen
Assist Touchscreen in a Chicago store
Motion study made for the Nike developers to reference.
Search with popular tags
Results and PDP
Sizing and inventory system; share items that have been saved along the way
Photo found online; Assist Touchscreen in a US store