LinkedIn Executive Engagement Center
Client: LinkedIn
Role: UI, Interactive
Other Teammates: UX Strategist, AV Designers, CMS Devs
Illustration Assets provided by the client
LinkedIn recently launched a fresh re-brand in an effort to bring it outside of online and print media. As part of that effort, they are building a brand new Executive Engagement Center in San Francisco. LinkedIn asked Downstream to create a new space for LinkedIn executives, partners and other guests to get to know their new brand. The space is built to promote partnership and conduct business.
We designed the system to be flexible and customizable. Working with front- and back-end developers, we were able to determine the scope of customization that our CMS would offer LinkedIn admins. Our design system (using LinkedIn’s new brand guidelines) needed to flow seamlessly from the Welcome Wall to the Galleries to the “Social Leader Lounge."
The Welcome Wall greets visitors at the entrance of the new LinkedIn EEC.
Welcome Wall w/ brand illustrations
Welcome Wall, partner brand welcome
Welcome Wall, highlighted person photo treatment
Welcome Wall, photo treatment
Digital Gallery
Photobooth experience
Getting started and positioned
Editing tools based on LinkedIn.com
Send yourself your new profile photo
Monitor showing “Social Leaders” options
Interactive table used to control content on monitor
Social Leader profile; on monitor
Tips on building a better profile; on monitor
Interactive table controller for Social Leader Lounge